Lizzie Egan is a Product Marketing Manager helping purpose-driven global brands promote connection, community and be a force for good.
Key expertise:
adidas Women’s Training
Brand and Marketing Strategy
Expert strategist in shaping a brand’s global identity and positioning through deep consumer and community insights and macro/micro trends.
Brand Positioning
Local vs Global Planning
Brand Growth Strategy
Brand Partnerships
Champion Women’s
Product Marketing & Project Management
Global specialist in the full end to end creation process; developing and guiding product development from strategic briefing to GTM activations.
Trend Forecasting and Consumer Insights
Range Briefing & Product Development
Customer Centric Assortment Planning
Go to Market Planning and Activations
Pro Yo Launch
Account Management & Wholesale Strategy
Expert collaborator & communicator in managing successful commercial relationships and wholesale partners in start up’s, SME’s & large matrix organisations.
New Business Partnerships & Pitching
Account Management
Wholesale & Distribution Strategy
Product Training
