Lizzie Egan is a Senior Product Marketing Manager building global products & brands that champion community and wellbeing as a force for good.
Key expertise:
adidas Women’s Training
Brand Management & Brand Strategy
Expert strategist in shaping a brand’s global identity & positioning through data-led consumer, community insights & macro/micro trends.
- Brand Audit & Strategy
- Audience Insights & Positioning
- Portfolio Architecture Planning
- Creative Brief Writing & Brand Storytelling
Champion Women’s
Product Marketing & Category Management
Global leader in the full end to end creation process; managing NPD & product innovation from strategy to GTM activations.
- Trend Forecasting & Market Research
- Range Briefing & Product Development
- Customer Centric Assortment Planning
- 360 Go to Market Strategy & Activations
Pro Yo Launch
Account Management & Wholesale Strategy
Expert collaborator & communicator in managing successful omnichannel commercial relationships in start up’s, SME’s & large matrix organisations.
- New Business Partnerships & Pitching
- Account Management
- Wholesale & Distribution Strategy
- Retail focused Product Training & Activations
