The Collective - Pro Yo Launch

BRAND MANAGEMENT

Aim: Design, develop, and execute brand partnership strategy, targeting major London gyms and top London companies.

Highlight: Customising corporate wellness events for staff at Tesco and Boots HQ - with fitness challenges & workouts to push the launch of Pro-Yo.

Curated corporate wellness pop-ups with Google, WeWork, and Warner Music.

Success: Launched Pro Yo with Virgin Active Gyms across the UK, Ministry of Sound Fitness, Hotpod Yoga, and Be Military Fit.

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