Danone - AYEM launch

BRAND CONSULTANCY

Aim: Co-deliver the soft launch of Danone’s new breakfast pot AYEM with the running of a pop-up shop and subscription service.

Highlight: Securing a week of health and wellbeing events collaborating with personal trainers, nutritionists, and new fitness initiatives.

Success: Success of soft launch saw an official launch with Ocado and Waitrose.