Gymshark Womens - Vital launch

GLOBAL PRODUCT MARKETING & MANAGEMENT

Aim: To re-ignite one of our longest standing collections in the Women’s business, with a progressive and exciting product campaign celebrating inclusivity and all body shapes.

Highlight: Leading the Product Marketing strategy with insights, brand and design to build the Neutrals pack, with a range of x5 neutral shades to match any skin tone and x4 new modest silhouettes for women to expand our audience.

Success: The Vital AW22 Product Campaign was the most successful Women’s campaign off the season, with an uplift of 35% to sales (vs LY), taking £46 million in sales globally. It also took the biggest floor space in our Regent Street store, and continues to be the best selling family, week in and week out, since our 2022 opening.