Gymshark Womens - Elevate Campaign

GLOBAL PRODUCT MARKETING & MANAGEMENT

Aim: To acquire a new, more aspirational consumer for Gymshark, with a range targeted at the pilates and barre obsessed athleisure consumer, with top quality, sustainable ‘branded’ fabrics and higher price points.

Highlight: Working alongside brand to build the customer proposition, campaign storytelling and regional sales plans.

Building out our branded fabrics programme with marketing, copy and ecommerce, across 4 ranges resulting in x4 branded fabrics to advance Gymshark’s technical sportswear credentials.

Success: The Elevate Bodysuit and Flare were the 2 best performing silhouettes in the first month of selling, which as more trend silhouettes was a huge success. Elevate took £6 million in sales in its 1st season. We also partnered with ClassPass in the USA and reached a new audience of customers who had never purchased with us before.