adidas Women’s Training

GLOBAL PRODUCT MANAGEMENT

Aim: Co-deliver the full rebrand of adidas Women’s Training reforming the brand’s proposition & product architecture.

Highlight: Collaborating on the international market research trips, meeting athletes and customers, testing new wellness initiatives, and workouts to co-create the product range.

Building the global adidas Women’s Fitness Leggings franchise - the biggest product type in the category.

Co-creating a global influencer strategy, inviting popular influencers to adidas HQ to style their Women Training looks, which were shared on the new adidas Women's hub.

Success: Sales in the department grew by 40% after the full rebrand.

Fitness Leggings drove €70 million net sales in the first season, up 55%.

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