les girls les boys

BRAND MANAGEMENT & PRODUCT DEVELOPMENT

Aim: B2B wholesale launch of a new lifestyle brand; les girls les boys into the global marketplace.

Highlight: Co-developing the full global brand and product strategy, overseeing the local implementation into key markets, and managing a team of three.

Success: Launching with Net a Porter, Selfridges Body Studio, Namshi, The Iconic, Magasin, and independent profile boutiques like Goodhood.

First season up 200% on target, driving £750k in the first season.

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Ministry of Sound